For years, I worked as the “IT guy” inside marketing-driven companies. I had a front-row seat to a frustrating cycle: our marketing team would come up with brilliant, revenue-generating ideas, only to see them get stuck in a technical queue for weeks. By the time we could build their tests, the market opportunity had often passed. The process was slow, inefficient, and demoralizing for everyone involved.
As an IT guy, I kept seeing the same story: brilliant marketing ideas would get stuck in technical queues and lose all their momentum. I knew there had to be a better way. I built CROLabs to be that solution—so fast and intuitive that your shower-thought hypothesis can be live and tested in minutes, not weeks.
—Malte, Founder, CROLabs
CROLabs started as a solution to a personal frustration, but our vision is much bigger. We are committed to building the most intuitive and powerful experimentation platform for marketers everywhere. We believe that great ideas shouldn’t be limited by technology, and we’re here to give you the freedom to test, learn, and grow at the speed of thought.
